A 90-day content plan for coaches and consultants

Stop proving you're smart; start shifting what your prospect believes. The person who'd benefit most from your coaching thinks "I should be able to fix this myself." Paste your offer page into 90-Day Poster ($197 one time, 2,000 credits included) and it builds a 90-day plan that works on that belief daily — in one of four voice presets matched to how you actually talk, at the posting pace you can actually keep.

The authority-content trap

Coaches are told to "post value" — frameworks, tips, hot takes. It builds respect, and respect doesn't book calls. Your prospect can respect you enormously while still believing that hiring help means admitting failure, that they've "tried coaches before," or that their situation is uniquely unfixable. Expertise content polishes your credibility while leaving the actual obstacle untouched. The obstacle is a belief, and beliefs move on a sequence, not on a highlight reel.

What to do right now

1. Write the sentence your ideal client says in their head when they see your content and don't reach out. It's rarely about you — it's usually about them: "people like me white-knuckle through."
2. Note which of your last ten posts spoke to that sentence. A framework carousel doesn't count.
3. Pick the posting pace you can hold for 90 days while serving clients. Three days a week held beats daily abandoned in week two.

What the coaching version includes — and what it doesn't

• Includes: a belief matrix built from your own offer page (with the FROM belief usually landing near "I should handle this myself" or "coaching didn't work last time"), 90 days phased Destabilize → Reframe → Evidence → Identity → Harvest, five rotating angles so you're never repeating yourself, script types that suit a practice — talking head and podcast clip carry most coaching arcs — and a soft-CTA ladder that saves the "book a call" ask for the harvest days.
• Doesn't include: daily-posting guilt (your stated capacity is respected), scripts pretending to be someone you're not (voice presets plus your own writing samples), or pitching strangers — the cold stage never pitches, in content or in the ad system.

How it works

1. Paste your coaching or consulting offer page — the one a referral would land on.
2. Correct the drafted belief system; you know your clients' exact words, and every block is editable free.
3. Approve, and the 90 days build. Write scripts in batches of ten at 10–45 seconds each.
4. Optionally build each day's ad twin and let retargeting harvest the audience your organic arc creates.

Build your coaching campaign →

Questions coaches ask

I can't post every day. Does this still work?

Yes. You set your real posting capacity — daily, five days a week, or three — when the campaign is built, and the plan respects it. The 90 days don't expire either: if client work interrupts the run, Restart Dates re-dates everything from a new Day 1 without losing a written script.

Will it sound like me, or like AI?

You pick one of four voice presets — from blunt plain-talk to premium-minimal — and can paste samples of your own writing for it to match. The belief system also captures your prospects' verbatim phrases from your page, and those become hooks, which is most of what makes content sound human.

Do coaching clients really come from social content?

They come from belief change, wherever it happens. A prospect books a call when they stop believing "I should be able to fix this myself" — content is simply the cheapest way to work on that belief daily at scale. The plan's job is that shift; the call is the harvest of it. The mechanism: why content gets views but no sales.

When do I actually ask for the call?

On a ladder. In days 1–45 the asks are light — follow, comment, save. The asks escalate through the Evidence and Identity phases, and only the Harvest phase (days 86–90) asks directly for the booking. Asking early is what makes coaching content feel like an ambush.

What does it cost?

$197 one time with 2,000 credits included and a 7-day refund. Building the belief system and the 90-day calendar uses about 20 credits, and a three-posts-a-week campaign fits inside the included balance. Details: pricing.

Can my assistant run the posting while I coach?

Yes — invite them by email and they get their own sign-in seat on your account: they write batches, render ad images, and send posts using your credits, while your connected accounts and billing stay owner-only. Remove the seat any time. How it works: handing content to a VA.

Related: what to post every day and how the video scripts are built.