How to build a 90-day content calendar from your website

Paste the page a buyer would actually land on into 90-Day Poster. In 5–10 minutes it reads the whole page and drafts your belief system — offer, buyer, blocking belief, proof, and a marketing brief. You edit anything, approve it, and the 90-day calendar builds itself: every day dated, assigned a phase, an angle, a working title, and a job. About 20 credits of the included 2,000; $197 one time.

Why the website is the right starting point

Most calendar tools start with an empty grid and a brainstorm. That's backwards — the grid isn't the hard part, the strategy is. Your sales page already contains the raw material: what you sell, what it costs, who it's for, and what you claim. What it doesn't contain is the sequencing — which belief to shift, in what order, with which proof. That's the part that gets built for you, and the page is the honest source because it's what your buyer actually sees.

What to have ready (two minutes)

1. The URL of your best sales or offer page — not your homepage if the homepage is vague.
2. Your production reality: which platforms you'll post to, whether you can produce daily, five days a week, or three, and the voice you want — there are four presets from blunt to premium-minimal, and you can paste writing samples.
3. Optional: your brand colors (a brand-sheet paste), which steer the image ads later.

What the calendar includes — and what it doesn't

• Each of the 90 rows carries: a date, a phase (Destabilize days 1–20, Reframe 21–45, Evidence 46–70, Identity 71–85, Harvest 86–90), one of five angles, one of six video script types, a working title, and the day's job in plain words.
• The dates and phases are computed, not improvised — the model picks content, the code enforces the arc, so a late day can never accidentally behave like an early one.
• It doesn't: chase trends or news (the plan is offer-driven), generate in any language but English, or lock you in — every block of the strategy stays editable, and re-analyzing rebuilds from scratch when your offer changes.

How it works, start to finish

1. Create a campaign (free) with your URL and production reality.
2. Analyze — 5 to 10 minutes, because it reads the whole page. Unreadable page? Paste the text instead; no credits are charged for a failed read.
3. Review the belief system. Inferences are labeled as inferences; edit anything, free.
4. Approve & build — the 90 days are dealt in one pass.
5. From there, each day is a workspace: script, image ad, and status live side by side.

Build your calendar →

Questions people ask

What does the website analysis actually extract?

A full business profile — your offer, price point, buyer, where they hang out, what they've tried and why it failed, the blocking belief, the top objection, competitors, the tired messaging in your market, and your proof — plus the belief matrix and a marketing brief with positioning, the named enemy, buyer phrases in their own words, a proof inventory, and a soft-CTA ladder. Anything it inferred rather than read is labeled as an inference.

What if I sell more than one thing?

Run one campaign per offer, each from that offer's own page. A hints field lets you focus the analysis — for example, "focus on the $497 course, not the free newsletter" — so the belief system is about the thing you're actually selling.

How many credits does the calendar take?

About 20 of the included 2,000: the website analysis and the calendar are roughly 10 credits each. Scripts and image ads are generated afterwards, on demand, at posted per-action prices you see before clicking. Full picture: pricing and what's included.

Does it just copy my website's words back to me?

It grounds itself in your page — your buyer's verbatim phrases get captured because they become script hooks — but the output is a strategy your page doesn't contain: the belief genealogy, the wedge, five attack angles, and 90 sequenced days. You can edit every block before anything is generated from it.

My site is JavaScript-heavy and can't be scraped. Now what?

If the page can't be read, you're told immediately, no credits are charged, and a paste box opens — paste the page text and the analysis runs from that instead. The result is identical either way.

What happens after the calendar exists?

Each day expands into a workspace: write its script at 10, 15, 30, or 45 seconds, build its image ad in eight styles, and track its status from pending to posted. Bulk buttons write all remaining scripts or build ads for a range of days in a background queue. See how the scripts work.

What if my start date changes?

Restart Dates re-dates all 90 days from a new Day 1 for free. Day numbers, phases, scripts, and ads are untouched — only the calendar dates move, using the same formula the generator used.

Related: what to post every day and handing the plan to a VA once it exists.